Increasing Your Cume

Gary Begin/Sound Advantage Media

The New Year is about Radio increasing Time Spent Listening and connecting with your listeners. How well does your radio station connect with your listeners?

Always start with on-air contributions. Does your station sound in-the-know, or are you sending your listeners somewhere else for what they want? Constant time-checks and weather remarks in Morning Drive, for example.

Search your capability to increase listeners through your databank. Identifying listener birthdays on Facebook is an immense event. When contest winners receive prizes, make sure there is a personalized note from the air personality who awarded the prize thanking them for listening!

An excellent way to increase cume is by personal contact. Hitting the streets and pressing the flesh. Remember to shake hands, ask their names, and reference a few on your next show. Your role is to reflect the listeners life through your radio station.

It’s always much easier to increase new listeners through endorcements from existing audience members!

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