Car Dealership Promotions
Gary Begin/Sound Advantage Media
GIVE ME THE HORN
Have fun with your breakfast show listeners and get them to guess the identity of a car by its horn!
CRACK THE CUBE
Keep your listeners guessing about the identity of a crushed car – perfect for sponsorship by a car dealership
Support your local charity with a special calendar put together by your station.
CHAIN OF FOOLS
Are your listeners fool enough to compete in this totally mad, wacky promotion?
GO TOPLESS THIS SUMMER
Grab your listeners’ attention this summer with this fun and exciting car promotion!
HANDS ON THE CAR
Give your listeners the chance to win a car simply by keeping their ‘Hands On’
LIVE IN IT TO WIN IT
A classic proven winner promotion to give away a car which also increases time spent listening
CASH, CARS AND STARS
A fun contest to play on air and ideal for sponsorship by a car dealership or garage
A classic radio contest proven to increase time spent listening and attract sponsors
A fantastic promotion to increase awareness of your station, DJ or sponsor name and have a lot of fun too
Your listeners win cash everyday just by knowing their own birthday!
CELEBRITY PHRASE THAT PAYS
A promotion guaranteed to drive your listeners mad trying to guess the celebrities!
A contest to give away a car on air which encourages listening at peak drive times
An excellent promotion guaranteed to increase footfall into a client’s shopping center or store or showroom
Beat the Bid – an auction with a twist, guarantees to get your listeners talking!
Listeners can win a cash jackpot by listening to either your breakfast show or drive time show and having their birthday ball drawn out on-air.
A major cross-station promotion tying in your station and website imaginatively capitalizing on the name of Facebook and Starbucks!
A major promotion to give away a new or used car which can be sponsored by a dealership
WIN A CAR A DAY IN MAY
A major and ambitious station promotion to increase your listening and profile
RUN TO THE CAR!
Listeners have to run to qualify themselves to win a car – right in front of their own home. A fun and high-profile way to give away a new car with the support of a car dealership sponsor.
A fantastic summer promotion to get your station out and about in your area.
GAME, SET AND MATCH
A fun on-air and off-air promotion focusing on tennis that will generate footfall and create lots of talk ability
A high profile station promotion with benchmark appointments to listen in all primetime shows
BEHIND THE RASPBERRY
This promotion gives front of mind awareness, appointments to listen and loads of PR and talk ability
BIRD VERSUS BLOKE
A variation on Battle Of The Sexes – with an extra twist.
HIT IT TO WIN IT
Play the radio version of battleships but with a twist . This interactive promotion is designed to increase listening hours and drive website traffic
Win petrol in an amusing but simple daily contest for your breakfast show
WORK YOUR WAY TO THE U.S.A.
A chance for listeners to test their knowledge of the USA and American music both on and off air to win a trip to New York
A public and community service feature that makes great use of radio and is great for sponsorship by car or security companies
DON’T SAY HELLO
A major station-wide contest designed to raise awareness of your station among non-listeners
THE JOKE’S ON YOU
Impress us with your best joke to win a cash prize – a cross-station feel good promotion perfect for sponsorship by almost any business
A very exciting and attention-getting mobile promotion which can be taken to various sponsor locations.
GUESS THE MILEAGE
A effective car giveaway promotion where the contest’s sheer simplicity encourages great listener interest and participation
A silly promotion which is great fun and perfect for sponsorship by a car dealership
STAR IN THE CAR
A great interactive contest across your radio station to increase awareness and footfall for car dealerships and shopping centres.
HIT FOR SIX
A fun competition for a car dealership to promote a new registration plate and giveaway fantastic prizes at the same time.
STASH THE CASH
The perfect breakfast show contest to increase footfall at a used or new car dealership.
SERVICE WITH A SMILE
A simple breakfast show feature to image a co-host and give listeners the chance to win prizes for being comedians.
A fantastic memorable and imaginative charity promotion in the run-up to Halloween.
A car giveaway contest with a fantastic twist – ideal for sponsorship by car dealerships or showrooms.
CAR PRICE GUIDE
How much is my car worth? Your radio station can help in this weekly feature sponsored by a car dealership or showroom.
THE 8.20 SPECIAL
A great way for your station to become involved with a high profile event at a car dealership or showroom.
I WANT TO LICK YOUR FACE
A fun, interactive out-and-about contest for morning shows involving potential embarrassment for contestants
A ‘Star Wars’ branded major station promotion using voting for a lucky listener to win a new car.
WEATHER OR NOT
A fun way to spice up your weather forecasts with listener interaction
DRIVE A CAR, WIN A DIAMOND!
A great contest linking car dealerships and jewelry stores.
CAR HIDE AND SEEK
A fun, interactive treasure hunt style contest to win a car perfect for sponsorship by a car dealership
A fantastic themed promotion aimed at parents which is sure to raise the profile of you and your client by getting newspaper and TV coverage
SIT IN FOR TICKETS
A fantastic promotion involving lots of your listeners trying to win tickets to a concert or sports event
A fun contest where callers have to identify sports stars or celebrities from a cacophony of voices
BARREL OF LAUGHS
A fun listener-participation event, which promotes a particular sponsor as a community-minded organization, with a family-friendly sense of humor
A fun Christmas contest based around Christmas cracker jokes, ideal for a sponsor who wants to be part of the seasonal cheer!
A combination of feel-good birthday messages, and a simple, fun, quiz with sound effects and lots of potential for sponsor branding
THE HICKETY HACKETY CHALLENGE
A high-profile highly amusing video contest which involves bars, pubs and workplaces throughout your area
A fantastic sponsorship opportunity for a car dealership whilst creating station awareness
DAMSEL IN DISTRESS
A weekly benchmark idea to help commuters on the way to work, ideal for a car dealer or a transport/driver service